☺︎ renata carignani
Hi, I'm Renata,
but you can call me Rê.
→ Art director
→ AlmapBBDO
→ Sao Paulo
DM me anytime.
→ carignani.r@gmail.com
→ + 55 11 99296-3837
→ 🇧🇷
→ 🇺🇲
Free Cherry
While feminism has been a widely discussed topic for several years, there are still aspects, such as female anatomy, which remain taboo in certain communities. In Brazil, for example, 65% of women express hesitation or unease when using the terms 'vulva' or 'vagina'.
In recognition of this, we felt responsible for crafting a campaign which was both refined and empathetic, presenting the vulva as a genuinely interesting aspect of a person which, like any other, deserves understanding.
› My role: Concept development and art direction.